There is a noticeable lack of faith in businesses ability to handle live chat well. Unfortunately, it seems like most businesses are struggling to provide the services and options that consumers expect.Ī survey conducted by Kayoko found that while consumers love real-time support, they hate the typical live chat experience. You might see that number and assume it means the market is saturated. There is a large and growing target market sitting here for businesses to immediately access.īusinesses are clearly recognizing the potential as there are already 60 million of them signed up on Messenger. Not only that, but 50% of American teens use Messenger every day. Now consumers can watch videos, play games, connect with companies, make payments, send money, and more, all without ever leaving the Messenger app. Messenger has since grown into so much more. Facebook Messenger is no longer just a messaging appįacebook Messenger originally began in 2011 as a messaging app for Facebook users. I’ll help you figure out how to do this so well it won’t just improve your customer experience, it will also boost your sales.įirst, let’s look at the main functionality of Facebook Messenger and why you should be adopting it as part of your business strategy. I’m going to show you how to wow your customers with Facebook Messenger. This means Facebook Messenger is a great opportunity to set your brand and your company apart in the eyes of the consumer, if you can do it well. Not only that, but 56% of consumers can’t recall any exceptional live chat experience. Unfortunately, many businesses seem to be struggling with successfully tapping into this huge market.Ĥ7% of customers surveys say that they didn’t have a positive live chat experience in the last month. Now that Facebook Messenger has introduced the ability to purchase products directly through the app, the opportunity is even larger than before. This is a huge opportunity to move consumers through the sales funnel and to boost your sales. Not only that, but 2 billion messages are sent back and forth between end users and businesses every month. Facebook Messenger currently has more than 1.3 billion monthly active users.
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